Narrow, partly pebbly, partly sandy, and usually wavy, the beach is mostly preferred by windsurfers. Some parts are privately owned by the hotels in the area. There are water sports centers from where you can rent windsurfing and surfing boards, as well as jet skis. Basically this is a series of adjacent beaches rather than one single beach, most of them organized and operated by the seafront hotels. Some sections are public and others are private.
The large number and variety of hotels is also the first thing will catch your eye, extending as far as you can see, along and all the Sun-baked beach enthousiasts soaking up the sun at the pools or the beach, who throw themselves into all sorts of activities - water sports, shopping, tasting some of the specialties offered by the restaurants, which are constantly opening up along the main avenue, moving away from the rationale that was the norm until recently, which was to serve 'a bit of everything'.
All along the shoreline and other streets parallel to it, you will also find small commercial centers with anything you need. If all the above seems a bit too touristy for your taste, then carry on to the end of the beach (on the way to Kremasti). If you are not actually staying here, ancient Ialysos, one of the most important archaeological sites on the island located on the hill of Filerimos, would probably be the most important reason for visiting this area.